Facebook Integration With WordPress – Is It Good or Bad?

It’s been over three years since Facebook made the decision to integrate with WordPress Content Management System. The social media platform made its decision known by releasing a free “Facebook” plugin that could be acquired in the WordPress plugins directory.

Thanks to this plugin, both, the Facebook and WordPress users can now publish their WordPress posts to the pages they manage or their own profiles, and do so automatically. The plugin also lets users “tag” people or pages in the posts.

Facebook Integration With WordPress

How the Facebook Plugin Works and What it Does

There are several widgets that the Facebook for WordPress plugin lets users add to their sidebars. Here are a few of them:

* Activity Feed – shows all of your friends’ activity, such as their comments and likes.

* Recommendations – gives personalized recommendations for pages.

* Like, subscribe, and send boxes – you can customize these to your tastes by changing the size, font, and enabling the option to see faces.

* Plugin settings allow you to configure these selections:

– Comments box – readers have the option of leaving comments that will then be published to their timeline. Blog administrators can also take advantage of the moderation tools the plugin has available.

– Recommendations Bar – it is a pop up that shows personalized recommendations for other posts your readers might enjoy. Readers have the option of liking the post, in which case it will be added to their timeline. The recommendations bar is located in the bottom corner.

– Customizable Like, Subscribe, Send – users can add these to the top, bottom, or both of the post.

– Social Publisher – this option allows you to publish your posts to your Pages or profile in the form of updates. It is also possible to add mentions of other people and choose where these will show up.

Plugin Installation

If you’re worried about the installation process – don’t be! It’s very easy and straightforward. All you need to do is install it directly through WordPress or download the plugin from their directory. Keep in mind that this will only work with WordPress V3+.

Set up can be done by going into plugin setting, which will show you exactly how it’s done through a series of screenshots. The plugin will use App keys. And in order to get these, you will also need to create your own Facebook App. Few of us have ever done that before!

To create the actual app, you will have to add a mobile or credit card number to verify your Facebook account, and use your Facebook login to authorize the plugin. This will allow posts to be published to your pages or profile. The actual steps to create the app and set everything up can easily be found in the Facebook Developers and plugin help section, so you can use it as reference.

Plugin Settings

As soon as you complete the setup and follow all the instructions the plugin provides, you will have your “main settings” information. The next step is configuring the Page and Post settings.

Although it may seem more convenient to be able to choose by Page, Post, or both, you can only use either the social sharing options on both or none at all. Here are a few options of what you can use the plugin for and how to customize it to suit your page.

The Plugin Advantages

    1. To keep your visitors on your page longer, you can offer them customized recommendations based on the data you collect from the activity of your other users. This may get them to read one post after another. You can also increase the visibility of your posts through your visitors and readers who share the posts on Facebook. The Recommendations bar, which is located at the bottom, makes this very simple. Of course, you can get a similar opportunity by using other social sharing plugins, such as Most Commented posts, Most Popular posts, but these will not be as interactive.

The Plugin Advantages

  1. It is possible to integrate Facebook comments into the posts on your website. Readers will then be able to see these posts on their profiles, and their friends will too. Unfortunately, if you used to use the WordPress default comments option and your blog already had some comments, you have to be prepared for the fact that your old comments will no longer be visible. The new plugin will override the WordPress comments template. If, on the other hand, you used a different plugin, such as DISQUS, you will have the option of choosing between the two plugins. DISQUS already has a Facebook integration and a few other options. These are designed for those individuals who want to avoid using their Facebook page when they are commenting.
  2. The plugin makes it very easy to add on social sharing buttons to your pages or posts. This includes buttons such as share, like, send, or subscribe. These can also be added to the sidebar. This is not an entirely new option that was possible before through different sharing plugins such as ShareThis, AddTHis, or DiggDigg. These plugins can be used to customize the styles and choose where the social sharing buttons are to be located.
  3. The plugin lets you mention others in your posts. This is a great thing as the updates will get published to the pages of those who you mention, and by that – increase your visibility. It is also possible to publish posts to your profile and the pages you are managing automatically.
  4. If you are one of the people whose posts to the profile are currently being published by Networked Blogs, or some other app, you will need to make a decision: which app do you want to use, the Facebook plugin or the third party app? I would recommend choosing the Facebook plugin as it lets you mention other people and pages as well as add a custom message to the mention.

The Disadvantage of Using the Facebook Plugin for WordPress

  1. It slows down your website – This plugin will decrease your loading seed, just like any other plugin that queries another website before yours is loaded all the way.
  2. It overrides WordPress comments – The new Facebook Comments cannot coexist with the previous WordPress comments. What this means is that you will not be able to see any of your old comments. This may not be the case if you used a third party plugin.
  3. There is a possibility that options will conflict with each other – If you activate Like, then tick Send, you will no longer have to activate Send as that will replicate the feature.

Facebook’s integration with WordPress was designed to make posting and sharing easier for its users, and for the most part it is successful in doing that. In fact, millions of businesses and individuals use the plugin. How about you? Do you use the Facebook plugin? How do you like it?

Whether you are just getting started with Social Media or are looking to take things to the next level, we are here to make a positive difference. To get started, schedule a 30 minute interactive session where we can answer some of your biggest questions and give you direction on how to accelerate your online efforts. www.CompleteSocialMediaSuccess.com


Most business owners don’t realize they are sitting on a “goldmine”. We show you how to discover the gold that is already in your business and transform it into a lifetime of leads, referrals, and sales. Before you invest in another marketing program or Social Media course, see what we are doing to get you results.


Phone: (480) 442-2278


Important: The information contained in this website is for general information purposes only. The information is provided by Social Success Academy and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness...