The Three Pillars of SEO

Social Media

A strong SEO strategy has always been based on two main components: quality content and inbound links. The strategy was always driven by the need to publish quality content that gets read and shared by many. However, a few years ago, a new element became one of the pillars of a strong SEO strategy and that’s social media.

Social Media

More and more business owners are beginning to see the huge advantage that social media is bringing to online marketing. Surprisingly, the community is still reluctant to give social media the key role in SEO campaigns, even though it has been a factor in the ranking algorithms for a while.

Yes, social media was not here when SEO officially became an industry, but it has done more than cought on. It’s ability to help increase reach, distribution, and shareability is the main reason it is now quickly spreading into all areas of our culture and into all industries. Another thing that social media has done is created new metrics by which to measure success, by looking at the number of likes, shares, and mentions on each of the social media platforms. In fact, “social signals” have already become the fastest growing search engine factor.

Businesses can now use social media to drive traffic to their websites and get the word out about their company. In fact, hashtags alone, have potential power as they can serve as hyperlinked keywords if they are used correctly. Social media is also a fantastic tool for interacting with customers and potential customers, thus building trust and engagement. Any business that wants to succeed needs to harness the power of social media, or else lose to their competitors who use social media.

That is why, social media has joined content strategy and inbound links to become the third pillar of SEO. These are the three elements any successful SEO campaign needs to be based on, no matter what industry it’s in. Let’s look at the other two pillars and see how they can help you build a winning SEO strategy.

Content Strategy

Experts are calling content strategy the new SEO and that’s no accident. During the Google algorithm updates, many of the strategies that used to be effective ceased to be so. In fact, the marketing strategists have even had to go from tactically-focused to strategically focused SEO campaigns, paying special attention to the publication of quality content.

However, content strategy needs to do much more than just involve good content. It needs to involve the content that is already present on your web site, making sure that it is SEO optimized and that any of the future content also follows the same technical SEO practices.

It’s not a good idea to focus on the content publication strategy until the technical elements are taken care of. Keyword research can begin as soon as they are. This is a crucial step in any internet marketing strategy. Effective keyword use begins with knowing all about your target market and the words and phrases they might be using to search for what they want online.

Keyword data should be used to create content that gives the website something it is missing. Look through your website’s overall content and determine if there are any holes in it – some phrase or answer your audience might be looking for. Then, go ahead and write an article, blog post, paper, or e-book about it. However, always begin with content strategy.

High quality content needs to do more than give the audience what they are looking for – it needs to be a positive influence on the way they see your brand. A good reputation regarding content can be obtained through running a well-written, regularly updated company blog that has insightful posts. Establishing a reputation for publishing good content will help attract social media buzz, more inbound links, traffic, positive branding, and sales, and that’s a lot more than a regular company blog bringing insight to its audience.

The key to creating valued content is thinking in the mindset of the customer and determining what kind of information will be of value. For example, an organic vitamin company can publish posts about health and wellness and be confident that that’s the topic that will be interesting for its audience. A brand selling baby clothes can safely assume that their customers will be interested in hearing all about childcare. Whatever your company specializes in, publish content that brings value to the readers.

Seo Optimize Keywords-Links

Inbound Links

One of the major SEO tactics is link building. It creates hyperlinks from other sites to yours and helps new readers discover your site’s content. This can also have a positive effect on your organic search ranking as the quality and quantity of inbound links impacts the ranking algorithm. A great way to build inbound link is guest blogging, but it’s not the only way.

Either way, it is important to understand that any link building strategy will require a lot of time and effort to win exposure for your site on websites that are relevant and helpful to readers. This means that quality trumps quantity.

Whether you are just getting started with Social Media or are looking to take things to the next level, we are here to make a positive difference. To get started, schedule a 30 minute interactive session where we can answer some of your biggest questions and give you direction on how to accelerate your online efforts.


Most business owners don’t realize they are sitting on a “goldmine”. We show you how to discover the gold that is already in your business and transform it into a lifetime of leads, referrals, and sales. Before you invest in another marketing program or Social Media course, see what we are doing to get you results.


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